Dramatization. A bakery owner saves for years and opens her shop, but nobody comes. Rent, insurance, loan payments and payroll pile up, and she has 30 days of cash left. Then Andy Bedell walks in, the cartoon turns to live action, and he builds her a pipeline of customers until her bakery is full and growing.
How a customer decides
Seen. The right people find you, at the moment they’re looking.
Understood. They see why waiting costs them, and why you’re the one to call.
Chosen. One clear next step turns interest into a customer.
We plan, write and run the campaigns across
Google
Facebook
Instagram
YouTube
TikTok
ChatGPT ads
Same craft. Built for your world.
A roofer and a family physician have different customers, different rules and different reasons to be chosen. So each gets its own story, its own website and its own campaigns.
Nobody starts as a pro. Andy started as a novice and kept adding reps, until there was no market he couldn’t learn.
Skill level
Skill level: Novice
University of ChicagoBooth School of Business Executive Education
$4M+ad spend managed every year
His first job: an ad budget of more than $4 million a year across Google, LinkedIn and direct mail. He started as a novice and outworked the gap, sneaking into lectures and pestering professors for reading lists.
Skill level: Proven
KeySmartA friend’s e-commerce startup
$5K to $25Kdaily sales, within a week
When Andy took over the ads, sales jumped fivefold in a week and grew to roughly $35 million a year. He was one of the earliest specialists in Facebook video ads.
Skill level: Versatile
Discovery MarketingOpened in 2018
2018a diverse roster from day one
Right away, clients ranged from real estate to e-commerce to financial-services training courses. That variety, plus business-school training, taught him to turn each win into a strategy that works in any market.
Skill level: Any business
TodayEvery industry that needs discovery
$200M+ad spend managed across his career
Enough reps to take on the marketing for any business that’s better than its competition and needs to be discovered.
Historical results from Andy Bedell’s career. Every business is different; we’ll tell you what’s realistic for yours.
The craft, play by play.
Marketing isn’t a pile of services. It’s one argument, carried everywhere a customer might meet you. Here’s how we build it, straight from the playbook.
Find the story only you can tell.
Professionals are brilliant at the work and terrible at bragging about it. So every project starts with an interview, not a template. Three questions do most of the work:
What goes wrong if a customer hires someone cheaper, or skips it?
Who is your biggest competitor?
What are three reasons to choose you over them?
The answers become the headline, the page and every ad after, in your voice and within the norms of your profession.
Most websites have no goal. Ours have exactly one call to action, and it never leaves the screen: in the header on desktop, pinned to the bottom on a phone. A secondary action, like a video, only exists to push toward the first.
Photos and video are where art meets copywriting, and where budgets disappear if nobody plans. We write the scripts and shot list first, then capture it all in a single, organized shoot day. Video production is included when you advertise with us.
Start where people are already raising their hand. Someone typing “estate planning attorney near me” is shopping today. You might pay $5 to $10 a click, but every click is a buyer. Then, for the three to seven days after they visit, short videos keep you in front of them until they call.
SponsoredEstate Planning for Your Parents | Talk to an Attorney This WeekPlain-English answers, flat-fee options. See how the process works.$5–$10 per click
Day 1Search
Day 2Video
Day 4Video
Day 6Video
Day 7Call
Then let the machine find more.
Search is capped by how many people look each day. Once it works, Facebook and Instagram can go wider. Feed them real results, like booked calls, and their models learn who converts, then find more people like them. Needles in a haystack, at scale.
Andy trained in finance before he fell for marketing. At Booth, a $10,000 program meant the team could afford up to about $9,000 to win a student, so a $50 click was a bargain. The lesson stuck: every channel gets traced back to revenue, and the best numbers get the budget.
University of Chicago Booth Executive Education, as described by Andy. Your math will differ; the discipline won’t.
Earn the long game.
Everyone wants to rank first without paying. SEO takes months of earned trust. Organic video is more reachable, but only with a repeatable series and real consistency. We’ll coach you, or take it off your plate, while paid campaigns carry the near term.
Trained as a finance guy. Fell for direct marketing.
Andy studied economics and started at the University of Chicago Booth School of Business, where he managed more than $4 million a year in ad spend across direct mail, Google and LinkedIn for $10,000 executive programs. He snuck into lectures and pestered professors, including Nobel laureates, for reading lists.
Then a friend’s startup, KeySmart, took off when he started running its ads: from about $5,000 a day in sales to $25,000 within a week, and on to roughly $35 million a year. He was one of the earliest specialists in Facebook video ads, and a guest on Shopify Masters, eCommerce Fuel and the Unofficial Shopify Podcast.
He opened Discovery Marketing in 2018 to help businesses that are better than their competitors get discovered, and right away worked with real estate, e-commerce and financial-services training clients. For years a single-city business couldn’t afford the creative it takes to win. AI changed that math.
How we get paid
Your website is built and hosted free. We earn a percentage of ad spend that steps down as your spend grows, with video, copy, landing pages and daily campaign management included.
If your site already works with your booking, billing or CRM, we don’t need to replace it. We can add the pieces that win customers, like landing pages for your ads, a better booking flow or an interactive tool, and run your advertising around it.
Landing pages built for each ad campaign
Tools your customers can use, installed on your site
Tracking and follow-up that respect your existing systems
Pick a time for a free 30-minute call with Andy. Tell us what you sell, who should buy it and where growth is stuck. The first call is about whether the economics work for both of us.
