The 10-Day Lead Program: $50 a day for 10 days on Google, Facebook, Instagram and ChatGPT, from your own ad accounts. We write the ads, build the page and track every call and form. If it doesn’t work and you stop, you owe us nothing.
Dramatization. A bakery owner saves for years and opens her shop, but nobody comes. Rent, insurance, loan payments and payroll pile up, and she has 30 days of cash left. Then Andy Bedell walks in, the cartoon turns to live action, and he builds her a pipeline of customers until her bakery is full and growing.
$50 a dayFor 10 days, $500 in all, paid from your card straight to the ad platforms.
Every call trackedCalls, forms, sales and bookings, each one counted and checked.
Day-10 reportWhat each lead or sale cost, and which channel brought it.
$0 if you stopKeep going and it’s 20% of the ad spend we run. No contract.
How the ten days work.
Most agencies want months and a retainer before you see a number. We’d rather show you one in ten days. Your leads. Your ads. Your phone.
Day 0
A call with Jerry
What is a new customer worth to you? We agree on the cost per lead, or per sale, that makes you money.
Before day 1
We build it
Ads written from what makes you better, a page with one job, and tracking on every call, form and checkout. You approve it all.
Days 1 to 10
Your ads run
$50 a day on Google, Facebook, Instagram and ChatGPT, from your own ad accounts. The money goes straight to the platforms.
Day 10
One-page report
What came in, what each one cost and which channel brought it. Then you decide.
Day 10 · Keep going20% of ad spend
We earn 20% of the ad spend we run, and it goes down as your spend grows. On the first $500, that’s $100. No setup fee, retainer or contract.
Day 10 · StopYou owe us $0
You paid the ad platforms for the ads that ran, never more than $500. You owe Discovery nothing.
What counts as a leadReal people only
A tracked call that connects and lasts at least a minute, or a form with a real name and number in your area. Duplicates removed. Calls and forms are reported separately, and they’re your leads, from your own ads, never shared.
We never promise a number of leads. We show you real ones, and what each one cost.
Ten days of ads across
Google
Facebook
Instagram
ChatGPT
Selling online? Start with ten days of sales.
The 10-Day Sales Program is the same ten days and the same $50 a day, but we count sales instead of leads: orders, paid sign-ups and paid bookings. On day ten you see what each sale cost and what came back for every ad dollar. Same deal: if you stop, you owe us nothing.
Not sure which program fits? Jerry will tell you on the call.
Built for your world.
A roofer, a clinic, an online store and a software company win customers differently. Each gets its own story, its own pages and the program that fits: leads for businesses that win customers on the phone, sales for the ones that sell at checkout.
Local businessesLead Program
For the businesses customers find nearby and book this week.
Don’t see yours? The ten days work anywhere a better business needs to be found. Book a calland we’ll map them to your world.
What we do inside the ten days.
It isn’t a pile of services. It’s one argument, carried everywhere a customer might meet you. Here’s how we build it, straight from the playbook.
Find the story only you can tell.
Professionals are brilliant at the work and terrible at bragging about it. So every project starts with an interview, not a template. Three questions do most of the work:
What goes wrong if a customer hires someone cheaper, or skips it?
Who is your biggest competitor?
What are three reasons to choose you over them?
The answers become the headline, the page and every ad after, in your voice and within the norms of your profession.
Most websites have no goal. Ours have exactly one call to action, and it never leaves the screen: in the header on desktop, pinned to the bottom on a phone. A secondary action, like a video, only exists to push toward the first.
Start where people are already raising their hand. Someone typing “estate planning attorney near me” is shopping today. You might pay $5 to $10 a click, but every click is a buyer. Then, for the three to seven days after they visit, short videos keep you in front of them until they call.
SponsoredEstate Planning for Your Parents | Talk to an Attorney This WeekPlain-English answers, flat-fee options. See how the process works.$5–$10 per click
Day 1Search
Day 2Video
Day 4Video
Day 6Video
Day 7Call
Then let the machine find more.
Search is capped by how many people look each day. Once it works, Facebook and Instagram can go wider. Feed them real results, like booked calls, and their models learn who converts, then find more people like them. Needles in a haystack, at scale.
Andy trained in finance before he fell for marketing. At Booth, a $10,000 program meant the team could afford up to about $9,000 to win a student, so a $50 click was a bargain. The lesson stuck: every channel gets traced back to revenue, and the best numbers get the budget.
University of Chicago Booth Executive Education, as described by Andy. Your math will differ; the discipline won’t.
Learned with real money on the line.
Nobody starts as a pro. Andy started as a novice and kept adding reps, until there was no market he couldn’t learn.
Skill level
Skill level: Novice
University of ChicagoBooth School of Business Executive Education
$4M+ad spend managed every year
His first job: an ad budget of more than $4 million a year across Google, LinkedIn and direct mail. He started as a novice and outworked the gap, sneaking into lectures and pestering professors for reading lists.
Skill level: Proven
KeySmartA friend’s e-commerce startup
$5K to $25Kdaily sales, within a week
When Andy took over the ads, sales jumped fivefold in a week and grew to roughly $35 million a year. He was one of the earliest specialists in Facebook video ads.
Skill level: Versatile
Discovery MarketingOpened in 2018
2018a diverse roster from day one
Right away, clients ranged from real estate to e-commerce to financial-services training courses. That variety, plus business-school training, taught him to turn each win into a strategy that works in any market.
Skill level: Any business
TodayEvery industry that needs discovery
$200M+ad spend managed across his career
Enough reps to take on the marketing for any business that’s better than its competition and needs to be discovered.
Historical results from Andy Bedell’s career. Every business is different; we’ll tell you what’s realistic for yours.
Andy BedellFounder, Discovery Marketing
Trained as a finance guy. Fell for direct marketing.
Andy studied economics and started at the University of Chicago Booth School of Business, where he managed more than $4 million a year in ad spend across direct mail, Google and LinkedIn for $10,000 executive programs. He snuck into lectures and pestered professors, including Nobel laureates, for reading lists.
Then a friend’s startup, KeySmart, took off when he started running its ads: from about $5,000 a day in sales to $25,000 within a week, and on to roughly $35 million a year. He was one of the earliest specialists in Facebook video ads, and a guest on Shopify Masters, eCommerce Fuel and the Unofficial Shopify Podcast.
He opened Discovery Marketing in 2018 to help businesses that are better than their competitors get discovered, and right away worked with real estate, e-commerce and financial-services training clients. For years a single-city business couldn’t afford the creative it takes to win. AI changed that math.
How we get paid
Start with ten days and $500 in ad spend, paid straight to the platforms. Keep going and we earn 20% of the ad spend we run, stepping down as your spend grows, with video, copy, landing pages and daily campaign management included. Your website is built and hosted free.
If your site already works with your booking, billing or CRM, we don’t need to replace it. We can add the pieces that win customers, like landing pages for your ads, a better booking flow or an interactive tool, and run your advertising around it.
Landing pages built for each ad campaign
Tools your customers can use, installed on your site
Tracking and follow-up that respect your existing systems
30 minutes with Jerry from our team. Tell us about your business, then pick a time. Jerry comes with a plan: where your ads would run, what we’d track and what a new customer should cost you.
1 Your business
2 Pick a time
Pick a time with Jerry.
Loading Jerry’s open times…
30 minutes with Jerry, . Google emails the invite with the Meet link.
