The playbook.
Notes from Andy Bedell on the craft: finding your story, building pages that convert, shooting video that sells, and buying the right attention.
StoryWhy professionals can’t sell themselvesThe people who can sell are salespeople, consultants and direct marketers. Here’s how we turn what you know into the story that sells you.
AdvertisingThe best advertising technique for professionalsWord of mouth is the cheapest customer you’ll ever get, and it has a ceiling. Here’s the place to start when you pay for the next one.
AdvertisingExpanding beyond Google searchSearch is limited by how many people look each day. Once it works, here’s how we find the customers who haven’t searched yet.
BackgroundFinance meets marketingI trained to be a trader and fell in love with direct marketing. That’s why every ad dollar we spend has to trace back to revenue.
WebsitesThe perfect website, part one: copywritingWebsites aren’t complicated. Copywriting is. Most sites say nothing a customer can act on, and it’s costing them.
WebsitesThe perfect website, part two: usability and conversion designMost websites don’t have a goal. Pick one call to action, keep it on screen, and run every campaign toward it.
ProductionThe perfect website, part three: photos and videosThis is where art meets copywriting. Every shot has to serve the story, and a good shot list makes a one-day shoot possible.
OrganicSEO, and Facebook, Instagram and TikTok organicEveryone wants to rank first without paying for it. Here’s the honest version of what organic takes.