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Switching your website

Switch your website without losing Google.

Try our page against yours on your own web address first. Only people who click your ads see it. Google keeps seeing your page, and you switch only if ours brings in more customers.

Three ways to work with us.

Every one of them keeps your current site running. The first is the one we recommend.

  1. Recommended

    Test, then switch.

    Your ads keep pointing at your address. Half the people who click see your page, half see ours, and the numbers decide. Everyone else, Google included, keeps seeing your page until you choose.

    • Same address, same pixel
    • Nothing changes for search
    • Undo it in seconds
  2. Keep your site builder.

    Like Webflow or Wix for the rest of your site? Keep it. We put our pages on your own domain, next to it, and run your ads to them.

    The trade-off: your ads go to a new page on your domain, so there’s no one-address test for it.

  3. Use a subdomain.

    The quickest start: one DNS record, and our pages live at an address like try.yourdomain.com.

    The trade-off: Google says it ranks a subdomain the same as your main domain, so this is about your ads, not search. Your ads point at a different address than the one people know, Search Console treats it as a separate site, and a one-address test isn’t possible.

How we protect your Google rankings.

Google never sees the new page during the test. We don’t ask you to take that on trust: we check it, every time.

The check we run before and after every change

  • Google and visitors who didn’t come from an ad get your page, untouched
  • Google, Bing, ChatGPT, Perplexity and Claude can all read your site
  • robots.txt is unchanged
  • Every page in your sitemap answers exactly as before

It also finds what’s already broken. On one software company’s site, 45 of the 439 pages in its sitemap didn’t load. We list them and clean them up as part of the switch.

The switch, step by step.

Nothing reaches your visitors until step 5, and every step can be undone.

  1. We copy your page.

    Word for word and pixel for pixel, with your tracking tags. Then we prove the copy matches your live page.

  2. We build ours.

    The story, the film, the offer and the form, carrying your search tags and your pixel.

  3. We run the whole test privately.

    Both versions, the search check and test sign-ups, before anyone sees a thing.

  4. Cloudflare goes in front of your domain.

    Your email and every other record move exactly as they are. Your host keeps serving everything else.

  5. A short soak, then the test.

    For a day or three, ad visitors see your page through the new setup while we confirm your tracking. Then half of them see ours.

  6. The numbers decide.

    A weekly report: visitors, sign-ups and the chance ours is really better. Keep yours, keep ours, or keep testing.

Why we don’t build inside Webflow or Wix.

They’re good tools, and some have AI tools of their own. We can work alongside them; we just don’t build inside them, because our job is bigger than the page.

What you get out of the box.

Only what works today is in our column; what we’re still switching on is listed below. The builders’ column comes from their own pages, checked October 2026.

What you getDiscovery MarketingA typical site builder
We run your ads: strategy, creative, budgets and testingIncludedYou run them yourself (Wix can launch Meta and Google campaigns from its dashboard)
A story film made for your businessIncluded, made by our teamMake it yourself (Wix has an AI video maker) or hire someone
Your page tested against ours on your own address, ad visitors onlyIncluded; each visitor keeps a version for 90 daysWebflow: add-on from $299/mo, 3.5 days by default. Framer: add-on. Squarespace: none
Meta and Google conversion tracking set up for youIncludedYou set it up; server-side Meta tracking needs an extra app on Webflow and Framer
Every lead saved with the ad click and campaign it came fromIncludedCustom setup
Lead inbox with instant alerts and auto-repliesIncludedForm emails; the rest varies
A search check before and after every changeIncludedNot built in
Website built and hostedFree; we earn a percentage of ad spendA plan from about $15 a month (Webflow Basic, billed yearly), plus add-ons

Coming next

  • Sending every lead straight into your CRM (built, switching on now)
  • Launching your Google ads from the same dashboard (built, switching on)
  • Launching Meta ads from the same place
  • Multi-touch attribution across your ad channels
  • Holdout tests that measure what your ads really add

Keep your CRM.

Your leads keep landing where they land today: our page sends every sign-up to the same place yours does. On top of that, our lead inbox tells you the second someone signs up and answers them instantly in your name.

Find out if our page beats yours.

Your website is built and hosted free. We earn a percentage of ad spend, and only if you choose to advertise. Bring your current site to a 30-minute call and we’ll show you how the test would run.

Talk to Andy. Free, 30 minutes, no pressure. Pick a time that works for you.

Book a 30-minute quick call now