You’re a great doctor. Patients just can’t find you yet.
Discovery Marketing helps independent physicians get found by the patients searching right now, and builds the systems that turn a search into a booked visit, without cutting a single corner on privacy or professional standards.
Your website is built and hosted free. We earn a percentage of ad spend only if you choose to advertise.
Dr. NadiaFamily physician, Kestrel Family Medicine · ChicagoA composite character. Her story shows exactly how we work.
She did her homework on the counter of her parents’ store.
Her parents came to Chicago with two suitcases and opened a corner market that stayed open late. Nadia stocked shelves after school and studied biology between customers. She was the first in her family to go to college.
Then medical school. Then residency, with its 80-hour weeks. Then a few years in a big health system, where she watched patients get seven-minute visits. So she opened her own practice to do it the way she was trained to: Kestrel Family Medicine.
She knows medicine inside out. Running a practice is a different job.
Chicago, the late 1990s. Homework between customers.
The sign says “accepting new patients.” The mornings are empty.
Her care is as good as anyone’s in the city. Outside her old residency network, almost nobody knows it.
Prior authorization 3 requests need more documentation.
EHR update New charting workflow starts Monday.
Billing 12 claims need attention.
AI scribe trial Your 14-day trial ends soon.
Patient portal 27 unread messages.
Every week, another system.
Physicians average about 40 prior authorizations a week, taking 13 hours. Marketing is the job that never makes the list.
AMA prior authorization physician survey, 2025
Best family doctor near me accepting new patients?
Here are some options nearby:
Health system
Urgent care chain
Large group
Kestrel Family Medicine: not mentioned
The big names are everywhere.
Hospital systems buy billboards. Urgent care chains open on every corner. Telehealth apps promise a doctor in 15 minutes. When patients ask Google or an AI assistant, those are the names they hear.
Referrals have a ceiling.
Colleagues from residency send a few patients. Friends of patients send a few more. It grows, slowly, and stops at the edge of the people who already know her.
Busy, but not growing.
Evenings go to charting and paperwork, while morning slots sit open. About 42% of physicians reported burnout in 2025, and she is starting to understand why.
AMA physician burnout data, 2026
She knows medicine. She doesn’t know how patients choose a doctor. So she keeps seeing whoever finds her.
Being great isn’t the same as being found.
Patients start with a search, read the reviews, and book whoever makes it easy. A practice that doesn’t show up, doesn’t explain itself, or can’t be booked online loses the patient before the first visit.
family doctor near meChicago, IL
1Health system
2Urgent care chain
3Large medical group
56% of patients surveyed start their research on Google.Tebra Patient Perspectives survey, 2025
4Retail clinic
5Telehealth app
9Kestrel Family Medicine5.0 stars · 18 reviews
Illustration. Competitor names are hidden on purpose.
79% of patients surveyed read reviews before choosing a provider. Tebra Patient Perspectives survey (vendor), 2025
Nearly 1 in 5 consumers have used AI to search for care. Press Ganey, 2025
Two-thirds of patients surveyed would switch providers for better digital convenience, like easier booking. Tebra Patient Perspectives survey (vendor), 2025
Meanwhile, new patients waited an average of 31 days for an appointment across 15 large metros (AMN Healthcare, 2025). A practice with open slots has something patients want. They just have to find it. We’ll never promise a map ranking; nobody can buy one.
Then Dr. Nadia met Andy.
A colleague sent her one of Andy’s videos about professionals who can’t sell themselves. She booked a call, mostly to prove it wouldn’t work for medicine.
Andy BedellFounder, Discovery Marketing
Andy spent four years marketing executive education at the University of Chicago Booth School of Business, alongside Nobel laureates and bestselling authors. The job was translating world-class expertise into a reason to enroll, without compromising the institution’s credibility.
That’s the same balance physicians need. Persuasive enough that patients act. Careful enough that your colleagues, your board and your patients would be proud of every word.
Career stats
Where
What happened
UChicago BoothExecutive Education · 4 years
Managed budgets above $20 million a year across Google, LinkedIn and direct mail.
KeySmartJoined 2015
Took daily sales from about $5,000 to $25,000 within a week, then helped the company reach a peak near $35 million a year.
Professionals
Campaigns for medicine, real estate and local services, including helping sell out one of Adelaide’s largest new luxury condo developments (2018).
Career
$200 million+ in managed ad spend.
One short call. A working website two hours later.
Andy asked about her approach to care, never about her patients. Two hours later she had a link to a complete site: every service explained, honest answers about insurance and wait times, and online booking for new patients.
Before A directory listing and an old page with a fax number.
2:00:00to your demo
kestrelfamilymedicine.example
A family doctor who has time for you.Accepting new patientsSee open appointments
New patientsAnnual physicalsOngoing careSame-day visits
Do you take my insurance?
How soon can I be seen?
Can I message my doctor?
New-patient times
Thu 8:40Fri 10:20Mon 7:50
You’re booked. Intake forms are waiting in the practice’s secure portal.
Fictional practice. Your demo typically arrives about two hours after your interview.
Before we write a word, we read what patients already say.
Every claim on her new site came from somewhere real, and none of it identifies a patient:
Public reviews. Sorted by what patients praise, and what worried them before they came in.
Her interview. Ten minutes on how she practices, with anonymous examples only.
Her specialty and market. What new patients search for, and what they compare.
Her board’s rules. What physicians in her state can and can’t say in advertising.
She actually listened. First doctor in years who didn’t watch the clock.
Listens
Booked online at 10 p.m. and was seen the next morning.
Available
She explained my lab results until I finally understood them.
Explains
Never once felt rushed.
Listens
Got a message back from the office the same afternoon.
Available
Drew me a diagram on the exam-table paper. I kept it.
Explains
She actually listened. First doctor in years who didn’t watch the clock.
Listens
Booked online at 10 p.m. and was seen the next morning.
Available
She explained my lab results until I finally understood them.
Explains
Never once felt rushed.
Listens
Got a message back from the office the same afternoon.
Available
Drew me a diagram on the exam-table paper. I kept it.
Explains
Composite excerpts written for this illustration, not real reviews.
Three things kept coming up.
Listens
Patients felt heard. She makes time for the history, the questions and the worries that don’t fit a seven-minute visit.
Available
Real appointment times, answered messages, and follow-ups booked before patients leave.
Explains
Patients leave understanding their plan. That’s what they tell their friends about.
Now run the plays, by the book.
A website that explains her care on every page. Then campaigns that reach people searching for a doctor, aimed by location and search, never by anyone’s health.
Every page makes the same three promises.
A new patient and a patient managing an ongoing condition want different things. Each page shows how listening, availability and clear explanations help that patient, in plain language.
ListensA first visit long enough to actually hear your history.
AvailableOnline booking with real open times, including early mornings when the schedule allows.
ExplainsA plain-English plan before you leave, and a portal message when results come in.
ListensYour goals shape the plan, not a template.
AvailableFollow-ups booked before you walk out, with reminders so nothing slips.
ExplainsWhat each number means, and what to do next.
ListensYour own doctor, who already knows your history.
AvailableSame-day slots held back when they’re open, bookable online.
ExplainsWhen home care is enough, and when it isn’t.
New patients can book without a phone call.
Her site is built so AI assistants like ChatGPT and Meta’s Muse can read her services, insurance information and open new-patient times, then finish the booking. Intake happens in the practice’s own secure portal, not in the chat.
AI assistantExample conversation
I just moved to Chicago and need a family doctor who’s taking new patients. Anything this week?
Kestrel Family Medicine on the Northwest Side is accepting new patients and lists its insurance plans online.
The next new-patient visit is Thursday at 8:40 AM with Dr. Nadia. Want me to book it?Kestrel Family MedicineNew-patient visit · Thu, 8:40 AM5.0 stars · Chicago
Yes, book it.
Done. The practice will send intake forms to your email through its secure patient portal.
Meet patients at the search.
Someone typing “family doctor accepting new patients” is choosing a doctor this week. Google Ads put her practice at the top of those searches in her neighborhood, with an ad that answers the search and a page built for it. Pick a search:
New patients
Visits
1 · They search
primary care doctor near me
Sponsored · kestrelfamilymedicine.examplePrimary Care Near You | Accepting New Patients
See real open times and book online in minutes. Check your insurance before you come in.
2 · They land on the matching page
Kestrel Family MedicineA family doctor who has time for you.See open appointments
3 · They book
New-patient visit bookedNo health details sent to any ad platform
Physician search clicks averaged about $4.76 in 2026 industry benchmarks (LocaliQ/WordStream); your market will vary. Ads target the search and the neighborhood, never a health condition.
Be the answer AI gives.
ChatGPT keeps its ads away from health topics, so for doctors we don’t buy our way in. We earn it: clear service pages, structured data, a complete Google Business Profile, and a steady flow of honest reviews give AI assistants something accurate to recommend.
We never promise a ranking or a mention. We make you easy to understand and easy to recommend.
AI assistantIllustration
Which family doctors near Logan Square take new patients and actually spend time with you?
Nearby practiceKestrel Family MedicineAccepting new patients. Reviews often mention unhurried visits and clear explanations. Online booking available.
Ask everyone. Reply carefully.
Every patient gets the same review request, whatever we think they’ll say. When a review comes in, the reply never confirms someone is a patient or mentions their care. One New Jersey practice paid $30,000 to settle with HHS after disclosing patient information in review replies.
HHS Office for Civil Rights, 2023
Waited 40 minutes past my appointment time.
Reply from the practice
Thank you for the feedback. We can’t discuss anyone’s visit online, but we take wait times seriously. Please call our office manager so we can talk directly.
Illustration of a privacy-safe reply.
Most patients don’t book on the first visit. Follow up the right way.
Retargeting people based on a health condition isn’t allowed, and it shouldn’t be. So instead of chasing, we show up: neighborhood video, reviews, clear answers and a site that’s easy to book. Every patient ends up with the same honest picture of the practice.
Five days. No condition targeting.
MondayGoogle
Searches “family doctor accepting new patients.” Reads the new-patient page. Doesn’t book yet.
WednesdayInstagram
Sees “Meet Dr. Nadia,” shown to adults in the neighborhood, not to anyone because of a health condition.
ThursdayGoogle reviews
Reads what patients say, and how the practice replies without discussing anyone’s care.
FridayAI assistant
Asks for a family doctor nearby. The practice’s clear site makes it easy to recommend.
SaturdayKestrel’s site
Books a new-patient visit online.
Google’s personalized advertising policy bars remarketing and custom audiences built on health conditions, and Meta limits health-related targeting and conversion data. Our tracking stays off logged-in and intake pages.Google Ads policy; Meta advertising standards; HHS guidance on online tracking technologies, 2024
Then the schedule started filling.
New patients / month, before12
New patients / month, after60
Illustrative figures from Dr. Nadia’s composite story. Not a typical or guaranteed result. Your numbers depend on your specialty, market, capacity and payer mix.
The phones got quieter because booking moved online. Reminders cut no-shows. And for the first time, she could see which searches and pages brought in new patients.
Then we made the videos patients actually want.
No patient testimonials that promise results. Just Dr. Nadia, explaining things clearly: what to expect at a first visit, when urgent care makes sense, and who’s on the team. Education builds trust, and it stays well inside professional norms.
ExplainerWhat happens at your first visitEducationUrgent care or your doctor? How to chooseWarmthMeet the team before your first visit
Concept frames from Dr. Nadia’s composite story.
From empty mornings to a waitlist.
Year 1 Open slots, full evenings.
New patients trickle in. Nights go to charting, billing questions and the phone.
Year 2 Systems that run themselves.
Online booking, reminders, digital intake and a clean handoff into the practice’s tools. The phone quiets down.
Year 3 A nurse practitioner and a second exam room.
The schedule fills weeks ahead, so Dr. Nadia hires help instead of working later.
Year 5 A second location and a waitlist.
Organized, visible and growing. Her parents still stop by the front desk just to say hello.
The corner-store kid who studied between customers now runs an organized, growing practice, on her terms.
Her one regret: she wishes she’d built the systems sooner.
Got an idea? We test it before we bet on it.
Dr. Nadia wanted her homepage to show the next open appointment, “Tomorrow, 8:40 AM,” instead of a generic “Request an appointment” button. Andy liked it, but the page was already booking visits. So they ran a trial: half of visitors saw the current page, half saw hers.
65% of patients surveyed said getting an appointment as soon as possible is a priority.Tebra Patient Perspectives survey (vendor), 2025
A “Request an appointment”
Visitors
1,000
Bookings
100
Per 100
10.0
+20%
B Her idea: show the next open time
Visitors
1,000
Bookings
120
Per 100
12.0
Winner: B. 12 bookings per 100 visitors instead of 10. That’s 20% more new patients from the same budget.
Illustrative test from Dr. Nadia’s story. We call a winner when the difference holds up statistically, not when one page is ahead for a day.
What patients search for changes with the calendar.
Overall visit volume doesn’t swing much for many primary care practices. What people search for does. So the campaigns and pages rotate with it, and the budget follows your open appointments.
January
New plans, new deductibles
Open enrollment ends January 15, and out-of-pocket spending runs highest early in the year. Campaigns lead with insurance checks and new-patient openings.
Dec–Feb
Flu season peaks
Flu activity most often peaks between December and February. Same-day sick-visit pages and flu-shot availability move to the front.
Summer
Sports and school physicals
Physicals should happen at least six weeks before practice starts, and school well-visits climb in August. We book them early.
Fall
Flu shots and year-end visits
Remind existing patients, with their consent, to book before the calendar fills.
Sources: HealthCare.gov open enrollment dates; American Journal of Managed Care, 2024; CDC flu season overview, 2025; AAFP sports preparticipation guidance, 2020; BMC Health Services Research, 2022; Annals of Family Medicine, 2004.
It’s rounds, not a one-time procedure.
You don’t check on a patient once and call it done. Marketing works the same way. Ads wear out, policies change, competitors copy what works, and new tools arrive every month. We check on it every day, so you can focus on patients.
What we watch, every day
Budgets and bids, matched to your open appointments.
Broken forms, booking links and tracking. If something breaks, ads pause until it’s fixed.
Ad and platform policy changes for healthcare advertisers.
Fresh, educational creative before the old videos stop working.
What nearby health systems and clinics are doing.
It starts with ten minutes.
From “find my practice” to campaigns that run while you see patients.
1 minute
Find your practice
Enter your name and ZIP. We look up your Google business listing and you confirm it’s you.
Behind the scenes
We gather your footprint
Your photos, your public reviews, and what people say about your practice online.
About 10 minutes
Your AI interview
Talk or type about your approach to care. Keep examples anonymous; we never need patient details.
About 2 hours
Your demo website
Services, providers, insurance questions and online booking, written in your voice.
30 minutes
A call with a real person
We review every claim with you, swap AI images for real photos, and check it against your board’s advertising rules.
Free
Discovery Platform
Request edits with our AI, approve drafts, or send our team a ticket.
Kickoff
A Google Ads test
Your neighborhood, the searches new patients use, and pages that answer them.
Always
Measure, carefully
Tracking stays off logged-in and intake pages, and conversion data never includes health details.
We charge a percentage of your ad spend, and that percentage drops as your spend grows. Everything below is included, start to finish, so all you have to do is practice medicine.
Starting outGrowingScalingMulti-site
Our percentage steps down as your monthly ad spend grows. We’ll show you the exact rates on your call.
Included in the percentage
Video production
Landing pages
Copywriting reviewed against your board’s rules
Review and reputation guidance
Google keyword research
Daily budget management
Privacy-conscious tracking setup
Fresh creative before ads wear out
Ongoing A/B testing
Seasonal planning
Website hosting
Just want the website? That’s fine. We’ll still build it and host it for free.
Happy with the website you have? Keep it. If it’s tied to your EHR, portal or scheduling system, we’ll add the pieces that bring in patients, like service pages and ad landing pages, and run your campaigns around it. Plan it on a call with Andy.
Nothing goes out that your board, your colleagues or your patients would question.
Physician advertising has more rules than most, and we treat them as the brief, not the fine print. Every claim is backed by something real, approved by you, and checked before it runs.
No patient information in ads, analytics or review replies, and no tracking on logged-in or intake pages.
No targeting or remarketing based on anyone’s health, as Google’s and Meta’s health policies require.
No testimonials that imply typical results, following AMA ethics guidance on physician advertising.
No fake, paid or filtered reviews, as the FTC’s 2024 rule requires.
Credentials like “board certified” used exactly as your state’s rules allow.
Dr. Nadia and Kestrel Family Medicine are composites, and this page tells you so. We are not your lawyer; your compliance team has the final word.
Family medicine is just the start.
Pediatrics, dermatology, dental, physical therapy and specialists. Different patients, different rules, same playbook: find what makes your care better, explain it clearly, and put it in front of the people looking for you.
Start your interview.
Find your practice, then talk for about ten minutes about how you care for patients. Your demo website typically arrives about two hours later.
