You’re the best coach on the block. New members just can’t find you yet.
Discovery Marketing gets your gym found by the people searching for a class right now, and builds the system that turns a search into a booked first class and a member who keeps coming back.
Your website is built and hosted free. We earn a percentage of ad spend only if you choose to advertise.
SimoneCoach & owner, Brass Bell Boxing Club · Bronzeville, ChicagoA composite character. Her story shows exactly how we work.
She grew up in her grandfather’s boxing gym.
Her grandfather ran a one-room boxing gym in Chatham: a ring, a heavy bag and a weight rack he welded himself. Simone did her homework on the ring apron and threw her first jab at his pads when she was seven.
Then came amateur fights, a kinesiology degree and ten years coaching at big clubs, where beginners got a locker tour, a contract and almost no coaching. Too many stopped coming. So she opened her own gym to coach the way she was taught, with the brass bell from his ring hanging by the door: Brass Bell Boxing Club.
She knows coaching inside out. Running a gym is a different job.
Chatham, the mid-1990s. Jab, jab, cross on her grandfather’s pads.
The sign says “beginners welcome.” The 6 p.m. class has four people.
Her coaching is as good as anyone’s in the city. Outside her members’ group chat, almost nobody knows it.
Booking app New AI add-on available. Upgrade your plan?
Payments 7 failed card payments to chase.
Front desk 3 members asking to freeze for the summer.
Instagram Your Reels views are down this week.
Wearables Members want their watch data in the app.
Every week, another tool.
Booking software, payment processors, wearables and a new app every month. Two-thirds of gym operators surveyed expect their technology spending to rise in 2026. Marketing is the job that never makes the list.
Health & Fitness Association Global Report, 2026
Best boxing gym near me for beginners?
Here are some options nearby:
24-hour gym chain
Fitness app pick
Franchise studio
Brass Bell Boxing Club: not mentioned
The big names are everywhere.
The $10 gyms buy billboards. Franchise studios open on every corner. Fitness apps promise a coach in your pocket. When someone asks Google or an AI assistant where to train, those are the names they hear.
Referrals have a ceiling.
Members bring friends. Friends bring cousins. It grows, slowly, and stops at the edge of the people who already train there.
Busy, but not growing.
January fills the classes. By summer, the roster is back where it started. Operators in the industry’s benchmark kept 66.4% of their members in 2024, so a typical gym replaces about a third of its members just to stand still.
Health & Fitness Association Fitness Industry Benchmarking Report, 2025
She knows how to coach. She doesn’t know how people choose a gym. So she keeps training whoever walks past the window.
Being great isn’t the same as being found.
People search “boxing gym near me,” read the reviews, watch a clip of a class, and book whoever makes the first class easy. A gym that doesn’t show up, doesn’t show what a class feels like, or can’t be booked online loses the member before the first workout.
boxing gym near meChicago, IL
124-hour gym chain
2Franchise studio
3Luxury club
72% of consumers look at three or fewer businesses before deciding.BrightLocal, Consumer Search Behavior, 2026
4Big-box gym
5Martial arts chain
9Brass Bell Boxing Club5.0 stars · 17 reviews
Illustration. Competitor names are hidden on purpose.
81 million Americans belonged to a gym, studio or other fitness facility in 2025, a record. Health & Fitness Association, U.S. Health & Fitness Consumer Report, 2026
47% of consumers won’t use a business with fewer than 20 reviews. BrightLocal Local Consumer Review Survey, 2026
45% of consumers used AI tools like ChatGPT for local recommendations, up from 6% a year earlier. BrightLocal Local Consumer Review Survey, 2026
The good news: you don’t have to beat the $10 gym. More than 75% of studio users keep at least one other membership (Health & Fitness Association, 2025). People add the place they love on top of the one that’s cheap. They just have to find it. We’ll never promise a map ranking; nobody can buy one.
Then Simone met Andy.
A member who runs a coffee shop down the block sent her one of Andy’s videos about owners who are better than the competition and invisible online. She booked a call between her 6 a.m. and noon classes.
Andy BedellFounder, Discovery Marketing
Andy has run Facebook video ads since 2015, the year he joined KeySmart and helped take daily sales from about $5,000 to $25,000 within a week. He also spent four years marketing executive education at the University of Chicago Booth School of Business, turning world-class expertise into a reason to sign up.
People don’t join a gym over a price list. They join because they watched a real class, pictured themselves in it, and the first step looked easy. That’s a video, a page and a booking button, built and then tested every week.
Career stats
Where
What happened
UChicago BoothExecutive Education · 4 years
Managed budgets above $20 million a year across Google, LinkedIn and direct mail.
KeySmartJoined 2015
Took daily sales from about $5,000 to $25,000 within a week, then helped the company reach a peak near $35 million a year.
Video ads
Running Facebook video ads since 2015, with early access to ChatGPT ads and AI-assistant booking.
Career
$200 million+ in managed ad spend.
One short call. A working website two hours later.
Andy asked how she coaches a nervous beginner, what a first class feels like and why members stay. Two hours later she had a link to a complete site: every class explained, honest answers for beginners, and a free first class anyone can book online.
Before A booking-app schedule page and a link in her Instagram bio.
2:00:00to your demo
brassbellboxing.example
Boxing for real people. First class free.Beginners welcomeBook my free class
You’re booked. Gloves and wraps are on us for your first class.
Fictional business. Your demo typically arrives about two hours after your call.
Before we write a word, we read what members already say.
Every claim on her new site came from somewhere real:
Public reviews. Sorted by what members praise, and what scared them before their first class.
Her call with Andy. Thirty minutes on how she coaches, in her own words.
Her market. What people nearby search for, and which gyms, studios and apps they compare.
The rules. What gyms can and can’t say about bodies, results and memberships.
I was terrified to walk in. Ten minutes later I was hitting pads.
Welcoming
She fixed my stance on day one. Nobody at my old gym ever looked.
Real coaching
The 6 a.m. crew texts you if you miss a morning.
Community
Zero ego. Total beginners right next to people who actually fight.
Welcoming
Every round has a point, and she explains it.
Real coaching
My kids train Saturdays. Now they ask to go every day.
Community
I was terrified to walk in. Ten minutes later I was hitting pads.
Welcoming
She fixed my stance on day one. Nobody at my old gym ever looked.
Real coaching
The 6 a.m. crew texts you if you miss a morning.
Community
Zero ego. Total beginners right next to people who actually fight.
Welcoming
Every round has a point, and she explains it.
Real coaching
My kids train Saturdays. Now they ask to go every day.
Community
Composite excerpts written for this illustration, not real reviews.
Three things kept coming up.
Welcoming
Beginners feel safe walking in. Nobody gets laughed at, and nobody spars until they ask to.
Real coaching
Every member gets corrected, by name, in every class. That’s the one thing a $10 gym and an app can’t give them.
Community
People come for a workout and stay for the 6 a.m. crew. That’s what members tell their friends about.
Now run the plays.
A website that shows what training with her feels like on every page. Then campaigns that reach people searching for a gym nearby, with offers that are honest about results.
Every page makes the same three promises.
A total beginner, a lifter and a parent want different things. Each class page shows how a welcoming room, real coaching and a real community help that person, in plain language.
WelcomingNo experience needed, and no sparring unless you ask. Gloves and wraps are on us the first time.
Real coachingStance, jab and footwork, corrected by name every round.
CommunityA regular class time and a crew who notices when you skip.
WelcomingEvery lift scaled to where you are today, not to the person next to you.
Real coachingA written plan and a coach watching your form on every heavy set.
CommunitySmall groups that start together and finish together.
WelcomingAges 8 to 17, grouped by age and experience. Parents can watch from the bench.
Real coachingFootwork, focus and respect first. No sparring until a coach says they’re ready.
CommunitySaturday family classes in a gym that knows every kid’s name.
New members can book without a phone call.
Her site is built so AI assistants like ChatGPT can read her class schedule, beginner details and open intro spots, then finish the booking. The booking lands in her own booking app, the one she already uses.
AI assistantExample conversation
I want to try boxing but I’ve never done it. Any beginner-friendly gyms in Bronzeville this weekend?
Brass Bell Boxing Club in Bronzeville offers a free first class for beginners, and reviews often mention patient coaching.
The next intro class is Saturday at 9:00 AM with Coach Simone. Gloves and wraps are provided. Want me to book it?Brass Bell Boxing ClubFree intro class · Sat, 9:00 AM5.0 · Bronzeville
Yes, book it.
Done. You’re on the list, and the gym will text you a reminder on Friday.
Meet members at the search.
Someone typing “boxing gym near me” is choosing a gym this week. Google Ads put her gym at the top of those searches in her neighborhood, with an ad that answers the search and a page built for it. Pick a search:
Boxing
Training & classes
1 · They search
boxing gym near me
Sponsored · brassbellboxing.exampleBoxing Gym in Bronzeville | First Class Free
Beginners welcome. Real coaches, gloves provided. Book your free intro class online.
2 · They land on the matching page
Brass Bell Boxing ClubBoxing for real people. First class free.Book my free class
3 · They book
Intro class bookedSaved straight to her booking app
Health and fitness search ads averaged about $6.17 a click and $67 a lead in 2026 industry benchmarks (LocaliQ/WordStream); your market will vary.
Be the answer AI gives.
ChatGPT ads are new, and their rules treat health and wellness carefully, so for gyms we start by earning the answer: clear class pages, structured data, a complete Google Business Profile and a steady flow of honest reviews give AI assistants something accurate to recommend. Where ChatGPT’s ad rules allow a gym’s offer, we test a small budget there too.
We never promise a ranking or a mention. We make you easy to understand and easy to recommend.
AI assistantIllustration
Where can a total beginner learn boxing in Bronzeville without feeling judged?
Nearby gymBrass Bell Boxing ClubFree first class for beginners. Reviews often mention patient coaching and a welcoming crew. Online booking available.
Ask everyone. Reply like a coach.
Every member gets the same review request after their third class, whatever we think they’ll say. Replies are calm and specific, and they never discuss anyone’s account, body or health in public. 80% of consumers say they’re more likely to use a business that replies to all of its reviews.
BrightLocal Local Consumer Review Survey, 2026
Got charged again after I thought I canceled.
Reply from the owner
Thanks for telling us. Nobody should get a surprise charge. Please email Simone directly and we’ll sort it out today.
Illustration of a calm, professional reply.
Most people don’t book on the first visit. Follow up.
Someone who reads the schedule on Monday might book on Saturday, if the gym is still in front of them. So we show up where they already are: class video, reviews, clear answers and a page that makes the first class easy. No ads that guess at anyone’s body or health.
Five days. Five places.
MondayGoogle
Searches “boxing gym near me.” Reads the beginner page. Doesn’t book yet.
TuesdayInstagram
Sees a 20-second clip of a real 6 p.m. class, shown to adults in the neighborhood.
ThursdayGoogle reviews
Reads what members say about their first class, and how Simone replies.
FridayAI assistant
Asks for beginner-friendly boxing nearby. The gym’s clear site makes it easy to recommend.
SaturdayBrass Bell’s site
Books the free 9 a.m. intro class.
Meta’s ad standards bar ads that assert or imply personal attributes, including physical health, so our ads talk about the class, never the viewer’s body.Meta Advertising Standards, 2026
Then the classes started filling.
Intro classes booked / month, before9
Intro classes booked / month, after46
Illustrative figures from Simone’s composite story. Not a typical or guaranteed result. Your numbers depend on your market, your schedule, your offer and how many people you can coach at once.
Booking moved online, so nobody waited on a callback. Reminder texts cut intro-class no-shows. And for the first time, she could see which searches, videos and pages brought in members who stayed past February.
Then we made the videos people actually watch.
No shirtless transformations and no “lose 20 pounds in 30 days.” Just Simone and her members: what a first class really looks like, what a coach catches that an app can’t, and who’s in the 6 a.m. crew. Real classes, filmed on a phone, show what stock footage can’t.
How-toYour first boxing class, minute by minuteApp vs. coachAn app counts your reps. A coach fixes your form.WarmthMeet the coaches before your first class
Concept frames from Simone’s composite story.
From a quiet room to a class waitlist.
Year 1 Open spots, long nights.
Intro classes trickle in. Nights go to the front desk, failed payments and posting on Instagram.
Year 2 A second coach and a full 6 a.m.
Online booking, reminder texts and a clean handoff into her booking app. A former amateur fighter joins to coach the mornings.
Year 3 Another coach and a kids’ program.
The board fills weeks ahead, so Simone hires a youth coach instead of teaching seven days a week.
Year 5 A second gym and a waitlist.
Organized, visible and growing. Her grandfather and her mom still stop by on Saturdays to watch the kids’ class.
The kid who threw her first jab at her grandfather’s pads now runs a full, growing gym, on her terms.
Her one regret: three Januaries spent guessing.
Got an idea? We test it before we bet on it.
Simone wanted a 20-second clip of a real beginner class right above the button, instead of a photo of the empty gym. Andy liked it, but the page was already booking intro classes. So they ran a trial: half of visitors saw the current page, half saw hers.
Group training is mainstream: 32% of members took part in small-group training in 2024.Health & Fitness Association, U.S. Health & Fitness Consumer Report, 2025
A “Book a free class” and a photo
Visitors
1,000
Bookings
100
Per 100
10.0
+20%
B Her idea: a real class clip above the button
Visitors
1,000
Bookings
120
Per 100
12.0
Winner: B. 12 intro bookings per 100 visitors instead of 10. That’s 20% more first classes from the same budget.
Illustrative test from Simone’s story. We call a winner when the difference holds up statistically, not when one page is ahead for a day.
What members want changes with the calendar.
January brings the rush, and the real work is keeping those new members coming. So the campaigns, offers and pages rotate with the year, and the budget follows your open class spots.
January
The resolution rush
January brings more new sign-ups than any other month, and visits stay high through February. Campaigns lead with beginner classes and a free first class, then shift to keeping new members coming.
Spring
The second wave
Sign-ups bump again in May as people get ready for summer. A six-week beginner series with a real start date gives them a reason to start now.
Summer
Hold the roster
Sign-ups dip from June through August. The budget shifts toward keeping members: outdoor sessions, kids’ camps and bring-a-friend weeks.
Fall
Build before January
September and October are the quietest months for sign-ups. That’s when we test new offers, film new class videos and gather the reviews January will need.
Sources: GymMaster 2025 Gym Trends Survey (vendor), U.S. sign-ups and visits by month, 2022–2025.
It’s training, not a one-time workout.
Nobody gets strong from one session and calls it done. Marketing works the same way. Ads wear out, platforms change their rules, the big-box gym down the street copies your offer, and new tools arrive every month. We check on it every day, so you can coach.
What we watch, every day
Budgets and bids, matched to your open class spots.
Broken booking links, forms and tracking. If something breaks, ads pause until it’s fixed.
Ad policy changes for health and fitness advertisers.
Fresh class video before the old clips stop working.
What nearby gyms, studios and fitness apps are offering.
It starts with one call.
From “book a call” to campaigns that run while you coach.
1 minute
Book a call
Pick a 30-minute time with Andy that fits around your classes.
Behind the scenes
We gather your footprint
Your photos, your class videos, your public reviews, and what people say about your gym online.
30 minutes
Your call with Andy
Talk about how you coach, who your members are and what makes your gym different. No sales script.
About 2 hours
Your demo website
Classes, coaches, beginner questions and free-first-class booking, written in your voice.
Next
Make it yours
We check every claim with you, swap AI images for real photos and video of your classes, and connect your booking app.
Free
Discovery Platform
Request edits with our AI, approve drafts, or send our team a ticket.
Kickoff
A $500 Google Ads test
Your neighborhood, the searches new members use, and pages that answer them. $50 a day for 10 days, paid straight to Google.
Always
Test, forever
New offers, new videos, new pages. Every week, in January and every month after.
We charge 20% of the ad spend we run to start, and the percentage goes down as you grow. No setup fee, no retainer, no contract. The website is built and hosted free. Everything below is included, so all you have to do is coach.
Starting outGrowingScalingMulti-site
We start at 20% of the ad spend we run, and the percentage steps down as your monthly spend grows.
Included in the percentage
Video production
Landing pages
Copywriting checked against FTC and ad-platform rules
Review and reputation guidance
Google keyword research
Daily budget management
Tracking setup
Fresh creative before ads wear out
Ongoing A/B testing
Seasonal planning
Website hosting
Just want the website? That’s fine. We’ll still build it and host it for free.
Happy with the website you have? Keep it. If it’s tied to your booking app or member portal, we’ll add the pieces that bring in members, like class pages and ad landing pages, and run your campaigns around it. Plan it on a call with Andy.
Nothing goes out that you wouldn’t say to a member’s face.
Fitness advertising has real rules about bodies, results and memberships, and we treat them as the brief, not the fine print. Every claim is backed by something real, approved by you, and checked before it runs.
No weight-loss or health claims without real evidence behind them, as the FTC’s Health Products Compliance Guidance requires.
Testimonials and before-and-after photos from real members only, showing typical results or clearly saying what’s typical. Under the FTC’s Endorsement Guides, “results not typical” isn’t enough.
No ads that imply something about the viewer’s body or health, like “Are you overweight?”, and no targeting by health condition, as Meta’s and Google’s ad policies require.
Prices, renewals and cancellation spelled out before anyone signs, under your state’s fitness-contract and automatic-renewal laws. In Illinois, the Physical Fitness Services Act gives members three business days to cancel.
No fake, paid or filtered reviews, as the FTC’s 2024 rule requires.
Simone and Brass Bell Boxing Club are composites, and this page tells you so. We are not your lawyer; your attorney has the final word on membership contracts.
Boxing is just the start.
Gyms, yoga and Pilates studios, cycling and barre, personal trainers, martial arts, strength-and-conditioning boxes, and massage and wellness studios. Different members, same playbook: find what makes your place better, show it honestly, and put it in front of the people looking for you.
Book your call with Andy.
Thirty minutes with Andy about your gym, your members and what makes your coaching different. Your demo website typically arrives about two hours after the call.
