SEO, and Facebook, Instagram and TikTok organic
Everyone wants to rank first without paying for it. Here’s the honest version of what organic takes.
By Andy Bedell, founder of Discovery Marketing
Everybody wants to be the top result on Google without paying for it. Maybe even more, people want hundreds of thousands of TikTok followers they can reach whenever they want. It doesn’t hurt that it would make you a bit famous.
This is organic marketing. It overlaps with advertising, but it works differently.
Search engine optimization
With ads, you pay Google, Facebook or TikTok to appear in someone’s results or feed. With SEO, Google has to decide your content is the best answer for a search. That’s hard, and it comes from earning trust over a long time.
Instagram and TikTok organic
Organic video on Instagram and TikTok keeps growing in importance, and in my opinion it’s more achievable than winning Google’s top organic spot. It still takes a lot of work.
You need to find your content voice and create a repeatable series people actually want to watch. Ads can put a persuasive video in front of a customer right away. Growing a following is more like building a relationship over time, with educational or entertaining content your future customers want to see.
Anyone can learn this with practice: start with simple videos and work up to more complex ones. I’m happy to coach you, but it needs real commitment from your side, or someone who can take it completely off your plate.